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Kurs 16465 - e-Commerce Implementation Issues

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Informationen über Kurs 16465 - e-Commerce Implementation Issues - Mit Anwesenheitspflicht - Innere Stadt - Wien

  • Ziele
    - Identify the components of a basic e-commerce Web site. - Identify the functions of online storefront systems. - Identify the role of user access control and authentication software in selling products online. - Identify key payment technologies and their processing mechanisms. - Identify the key functions of the Web development sales and marketing team. - Identify key considerations when selecting hosting options for e-commerce Web sites.
  • Anforderungen
    This course is intended for Managers and technical staff who are in a position to provide e-commerce recommendations to executives.
  • Titel
    Kurs 16465 - e-Commerce Implementation Issues
  • Inhalt
    Course Description

    This course provides the learner with information and case studies highlighting the issues associated with E-commerce Implementation.

    Deployment Options

    Self-Study

    Objectives

    Unit 1: Scale of Implementation 2 hours

    - Identify the components of a basic e-commerce Web site.
    - Identify Web site development considerations.
    - Match product types to Web site functionality levels.
    - Identify the features and functions of shopping carts.
    - Identify the functions of online storefront systems.
    - Identify typical storefront features of a medium-scale e-commerce implementation.
    - Identify typical store management considerations for a medium-scale e-commerce implementation.
    - Identify advanced storefront features of a large-scale e-commerce implementation.
    - Identify typical storefront management considerations for a large-scale e-commerce implementation.
    - Identify the role of user access control and authentication software in selling products online.
    - Identify Web site personalization principles that allow customers to personalize their online shopping experience.
    - Identify online product customization considerations.
    - Identify the methods used to sell the same products to different audiences.
    - Identify considerations for the management of an e-commerce Web site database.
    - Identify factors to consider when integrating legacy systems with e-commerce solutions.

    Unit 2: Further Implementation Issues 3 hours

    - Outline further issues in relation to implementing e-commerce.
    - Identify key payment technologies and their processing mechanisms.
    - Identify the role of digital receipts in selling digital products.
    - Identify the key functions of the Web development sales and marketing team.
    - Identify the functions of the Web development technical team.
    - Identify the key functions of the Web development content team.
    - Identify key considerations when selecting hosting options for e-commerce Web sites.
    - Identify the guidelines for choosing a hosting partner.
    - Understand further issues in relation to implementing e-commerce.

    Unit 3: Case Studies 1 hour

    - Give Specific cases of e-commerce implementation and highlight the issues in relation to the relevant size of implementation.
    - Identify the sales requirements and solutions for Fred's Flowers.
    - Identify the IT requirements and solutions for Bob's Flowers.
    - Identify the marketing requirements and solutions for Fred's Flowers.
    - Identify the cost and timescale requirements for Bob's Flowers, a small local florist that is to implement a small-scale implementation.
    - Identify the key factors that influenced the navigation and storefront design of Toyo Toys' Web site.
    - Identify the main store management tools used by Toyo Toys.
    - Identify the main considerations that influenced the hosting decision of Toyo Toys.
    - Identify the major costs and time-scales associated with Toyo Toys' e-commerce implementation.
    - Identify One-Stop IT Shop's personalization requirements and solutions.
    - Identify the methods used by One-Stop IT shop to customize its products.
    - Identify the major costs and time-scales associated with One-Stop IT Shop's e-commerce implementation.

    Course Access

    Each student has access to the course for a period of 6 months from the day of enrollment in the course.

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