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Kurs 6466 - Building an e-Commerce Business Case - Online

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Informationen über Kurs 6466 - Building an e-Commerce Business Case - Online

  • Ziele
    - Build Online Revenues. - About B2B Consumer Transactions. - About Sales and Services. - About Online Customer Relationships. - About the Virtual Value Chain.
  • Anforderungen
    This course is intended for Managers and technical staff who are in a position to provide e-commerce recommendations to executives.
  • Titel
    Kurs 6466 - Building an e-Commerce Business Case
  • Inhalt
    Course Description

    This course provides the learner with information which addresses the relationship between costs and benefits.

    Deployment Options

    Self-Study

    Objectives

    Unit 1: Building Online Revenues 1 hour

    - Identify the features of online business environments.
    - Identify the guidelines for an online business plan.
    - Identify the guidelines for building a B2B transaction environment.
    - Identify the guidelines for building a B2B transaction model.
    - Identify the corporate benefits of online revenue-reporting systems.
    - Identify the components of an online marketing mix.
    - Identify the guidelines for building a B2C transaction environment.
    - Identify the guidelines for building a B2C transaction model.
    - Identify the role of product configurator.
    - Identify the guidelines for designing an online catalog.
    - Identify the features of an online sales campaign.

    Unit 2: Sales and Services 1 hour

    - Identify the features of the virtual direct sales model.
    - Identify the role of intermediaries.
    - Identify online distribution methods.
    - Identify the features and benefits of online account management.
    - Identify the features of an online customer services framework.
    - Identify the features of an online technical support framework.

    Unit 3: Online Customer Relationships 2 hours

    - Identify the elements required to build an online customer base.
    - Identify the role of database technologies in building online customer relationships.
    - Identify online relationship marketing techniques.
    - Identify online customer profiling tools.
    - Identify the features of an online customer program.
    - Identify factors to consider when building a brand.
    - Identify the role of online brand equity.
    - Identify ways of maximizing online brand identity.
    - Identify the role of search engines in building brands.

    Unit 4: The Virtual Value Chain 2 hours

    - Identify ways in which e-commerce can impact primary activities.
    - Identify ways in which e-commerce can impact secondary activities.
    - Define the concept of the law of digital assets.
    - Identify an approach for incorporating the virtual value chain model into a business plan.
    - Identify processes that facilitate business transition to e-commerce.
    - Identify new product and service opportunities.
    - Identify the key criteria for winning online market share.
    - Identify the role of e-commerce in winning global competitive advantage.
    - Identify the role of e-commerce localization strategy.
    - Identify opportunities to expand e-commerce-based product development activities.

    Course Access

    Each student has access to the course for a period of 6 months from the day of enrollment in the course.

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