Director: Prof. Mercedes Esteban Bravo
Attendance: In-class, from September 2013 to June 2014
Credits: 60 ECTS
Duration: 1 academic year
The Master in Marketing at Universidad Carlos III de Madrid (Spain) is a 1 year official master degree that enables you to extend your education and specialize in marketing areas. The program is designed to provide you a high quality specialization in in both marketing management and market research, opening up a wide range of excellent career opportunities.
The Master in Marketing is a pre-experience program is specifically designed for graduate students in Business Administration, Economics, Engineering, Statistics, and Mathematics. The program consists of two tracks: Marketing Management and Marketing Research and Modeling.
For the academic year 2013-2014, the tuition fees for the Master’s program are: EU citizens € 7.000, and Non-EU citizens € 12.000.
Benefits of doing this program in a nutshell:
• 10 months from start to finish;
• Courses taught in English, the business language
• Competitively priced;
• Prestigious research institution looking to the future;
• International Faculty;
• Internships in large multinational corporations;
• Scholarships that may cover up to 75% of the tuition fee.
- 7.000 € european citizens
- 12.000 € non european citizensADMISSION
All applicants must have a Bachelor’s or equivalent degree (three or more years of university studies) from an official university. Students in the last year of their Bachelor’s studies may also apply for admission; their application will be considered upon confirmation that they have successfully completed their Bachelor’s program.
The Master in Marketing is taught in English and full command of written and spoken English is required.
Scholarships for top students:
The university offers tuitionships that may cover up to 50% of the tuition fee.PROGRAM
The program consists of two tracks: Marketing Management and Marketing Research and Modeling.
Marketing Management track will train you on various marketing managerial domains, such as Product/Brand Management, Communication Management, CRM, or Key Account Management. You will study issues like how to create brands, how to develop and test advertisements, how to set up new distribution channels, and key customers, and to carry out marketing research projects. In addition, you will learn how to apply these insights to real-life marketing problems.
Marketing Research and Modeling track gives you in-depth knowledge in core analytic tools for optimal marketing decision making in risky environments. More and more, marketing research takes a prominent place in many businesses. Can we launch a new product? Is there a market for it? Should we revise our prices or communication strategy to fend off our new competitor? These types of marketing decisions should be based on sound research.
Strategic Marketing 3 ECTS
Qualitative Methods and Survey Analysis 3 ECTS
Data Analysis in Marketing 3 ECTS
Economics for Business 3 ECTS
Consumer Behaviour 3 ECTS
Marketing Management 3 ECTS
Retail and Channel Management 3 ECTS
Market Analysis and Experimental Research 3 ECTS
Track Marketing Management:
New Product Development 3 ECTS
Pricing 3 ECTS
Track Market Reseach and Modelling:
Empirical Market Research 3 ECTS
Marketing Decision Support Systems 3 ECTS
Product and Brand Management 3 ECTS
Communication and Advertising 3 ECTS
Marketing Plan and Control 3 ECTS
Track Marketing Management:
International Marketing and Trade 3 ECTS
Services Marketing 3 ECTS
Track Market Reseach and Modelling:
Sales Response Models 3 ECTS
Multivariate Data Analysis 3 ECTS
Master’s Thesis 6 ECTS
Electives (9 ECTS from the list below) ECTS :
Advanced Topics in Marketing 3 ECTS
Corporate Strategy 3 ECTS
Digital Marketing 3 ECTS
Financial Marketing 3 ECTS
Management Skills and Leadership 3 ECTS
Sales Force and Key Account Management 3 ECTS
Tourism Marketing 3 ECTS
Internship 6 ECTS INTERNATIONAL COMPLEMENT
As a recent MSc in Marketing, you may consider to do take part in this extension of the program. This is an opportunity to obtain a unique international curriculum integrating the global forces that are shaping the world today. At the end of the regular master program, students can opt to spending a placement period of 3-6 months in another school in another country studying complementary disciplines, ranging from Finance, Management, Information Systems, or Accountancy, to Economics, and languages.
There are many different reasons, such as for complementing your education in other broader aspects of management, or challenge life skills such as confidence and self-reliance just for having the opportunity to live in another city in Europe or the USA, among others.
Students receive formal recognition for their academic study period abroad in the transcript of records and in the Diploma Supplement.
La universidad Carlos III de Madrid ofrece un MASTER OFICIAL EN MARKETING, para especializarse en áreas de dirección de marketing e investigación de mercados. El programa es de 1 año, comenzando en septiembre del 2013. Cabe destacar:
-Convenios de prácticas con mas de 3000 empresas
-Becas para realizar estos estudios de hasta el 75%
-Alta cualificación de nuestro profesorado
-Colaboración estrecha con profesionales del campo
-Se imparte en ingles 100% para adecuarse a las necesidades del mercado laboral
Abierto ya el plazo de solicitud de admisión.Career prospects
Marketing is an exciting and ever changing arena. You will have expert knowledge and skills in both marketing management and market research, opening up a wide range of excellent career opportunities. You can pursue careers on the business side of marketing planning (such as Account Management, Account Planners, and Media Planner); or focus on a brand or a family of brands (such as Brand Manager, Product Manager, Product Development Manager, Brand Community Manager); or researching the market prospects (such as Market Research Director, Market Research Manager, Market Analyst); among others. Also, our graduates can choose a career beyond marketing, for example in consulting or general management.
As a master's student you can take advantage of our Placement Office or the Professional Orientation Service (SOPP) (Spanish version), where you can search for internship and full-time job offers. Register/log in under the alumni section.The internship helps develop connections and expertise that are crucial during the career search. The School’s network is an integral part of this process, as there is on-campus recruiting (http://www.forempleo.com/). Master in Marketing graduates have been quite successful finding interships. In April 2013, 62% of students from the Class of 2013 searching for an internship accepted an internship offer before March . It is expected that many internships result in full-time job offers. However, a satisfactory knowledge of Spanish language is often required. After a year of study in Spain, you would have strengthened your knowledge of Spanish by attending courses at the Language Center , and developing skills for international trade in Latin-America countries. (There are approximately 407 million people speaking Spanish as a native language, making it the second-most-spoken language by number of native speakers after Mandarin)