Ziele- Build Online Revenues. - About B2B Consumer Transactions. - About Sales and Services. - About Online Customer Relationships. - About the Virtual Value Chain.
AnforderungenThis course is intended for Managers and technical staff who are in a position to provide e-commerce recommendations to executives.
TitelKurs 6466 - Building an e-Commerce Business Case
InhaltCourse Description
This course provides the learner with information which addresses the relationship between costs and benefits.
Deployment Options
Self-Study
Objectives
Unit 1: Building Online Revenues 1 hour
- Identify the features of online business environments.
- Identify the guidelines for an online business plan.
- Identify the guidelines for building a B2B transaction environment.
- Identify the guidelines for building a B2B transaction model.
- Identify the corporate benefits of online revenue-reporting systems.
- Identify the components of an online marketing mix.
- Identify the guidelines for building a B2C transaction environment.
- Identify the guidelines for building a B2C transaction model.
- Identify the role of product configurator.
- Identify the guidelines for designing an online catalog.
- Identify the features of an online sales campaign.
Unit 2: Sales and Services 1 hour
- Identify the features of the virtual direct sales model.
- Identify the role of intermediaries.
- Identify online distribution methods.
- Identify the features and benefits of online account management.
- Identify the features of an online customer services framework.
- Identify the features of an online technical support framework.
Unit 3: Online Customer Relationships 2 hours
- Identify the elements required to build an online customer base.
- Identify the role of database technologies in building online customer relationships.
- Identify online relationship marketing techniques.
- Identify online customer profiling tools.
- Identify the features of an online customer program.
- Identify factors to consider when building a brand.
- Identify the role of online brand equity.
- Identify ways of maximizing online brand identity.
- Identify the role of search engines in building brands.
Unit 4: The Virtual Value Chain 2 hours
- Identify ways in which e-commerce can impact primary activities.
- Identify ways in which e-commerce can impact secondary activities.
- Define the concept of the law of digital assets.
- Identify an approach for incorporating the virtual value chain model into a business plan.
- Identify processes that facilitate business transition to e-commerce.
- Identify new product and service opportunities.
- Identify the key criteria for winning online market share.
- Identify the role of e-commerce in winning global competitive advantage.
- Identify the role of e-commerce localization strategy.
- Identify opportunities to expand e-commerce-based product development activities.
Course Access
Each student has access to the course for a period of 6 months from the day of enrollment in the course.
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