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Master in Innovation & Management in Tourism

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  • Inhalt
    Master in Innovation & Management in Tourism.

    Bildungszentren: Fachhochschule Salzburg
    Methode: teilzeit Studium
    Ort: Campus Urstein (Puch bei Hallein)
    Abschluss: Master of Arts in Business (MA)
    Dauer: 4 Semester

    The experience economy is continuously growing – also in the field of tourism. The expectations of guests have increased and the industry needs to meet these new demands. With our tailor-made Master Programme we prepare YOU for these new challenges!

    In this international management-based Master Programme you gain specialised knowledge in the fields of Experience Design and Event Management. This includes different approaches and methods within the range of Entrepreneurship, Experience Design, Authenticity and Sustainability. In addition to the above, the programme focuses on eTourism - the understanding of Information and Communication Technologies in Tourism as well as the development of New Media Applications (Facebook, Twitter and Co.), Media Consumer Adoption as well as Social and Foreign Language Skills.

    The aim of the Master Programme is to offer a top-level tourism education that is attractive and accessible to participants worldwide, providing a unique education resulting in an internationally recognized Masters’ Degree with extraordinary career prospects!
    The entire programme is held in English.

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