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Master in Digital Marketing & E-commerce

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  • Inhalt
    Master in Digital Marketing & E-commerce.

    This program equips you to be a professional leader with a sound knowledge of the digital marketing ecosystem, with the capacity to implement the most effective commercial and customer relations strategies to cater for the needs of the market. 


    Formato: Full Time
    Modalidad: On Campus
    Duración / Créditos: 12 months / 70 ECTS
    Idioma: English
    Campus: MAD


    Presentation:

    The Master in Digital Marketing & E-commerce is designed to train professionals in the new areas of the digital ecosystem, where the trend is increasingly heading towards eliminating the barrier between the online and offline worlds to deal more effectively with customers.

    On this program, you will learn the key foundations of Online Marketing and the tools to conduct commercial activities on digital platforms, as well as developing you executive and organizational skills.

    If you want to enhance your executive competences even further after completing your program, you have the option of doing a two-week residential program at Kean University (USA).


    Program:

    Information and Communication Technologies (ICT) have changed supplier-customer relations for good thanks to the consolidation of the internet and social media as effective customizable marketing tools. We now operate in a new scenario in which the rules of the game have changed. Nowadays, everything is fast, direct, measurable and deliverable anywhere.

    The digital ecosystem is a fantastic hotbed of new ways of doing business. Companies have to prepare to embrace this new way of dealing with their customers. Therefore, the employment market demands a new profile of marketing professional with the ability to spot an opportunity to develop new strategies in a digital setting.


    Objectives:

    1. ONLINE STRATEGIES.

    Training professionals specializing in the design of communication strategies, commercialization, attracting customers and generating loyalty in online environments.

    2. CONSUMER MOBILITY.

    Gaining a command of the influence of mobility on the user’s or consumer’s behaviour.

    3. DIGITAL PLANNING.

    Understanding the key factors involved in digital planning, as well as the company’s success and adaptation strategies in the new ecosystem.

    4. MEASURING, ANALYSIS AND OPTIMIZATION.

    Gaining an in-depth insight into the specific tools for measuring and optimizing results in an Electronic Commerce business.

    5. ELECTRONIC COMMERCE.

    Developing the skills required to effectively oversee planning, design, implementation and management strategies and techniques for the main Electronic Commerce platforms.

    6. E-LOGISTICS.

    Laying the foundations for creating effective strategies and systems for the management of integrated logistics and customer services in B2C and B2B Electronic Commerce settings.


    Study Plan:

    Madrid

    TOTAL CRÉDITOS 70

    Module 1 Foundations of Online Marketing and Electronic Commerce.

    - Introduction to the Digital Environment and Principles of Online Marketing - 5 ECTS
    - Introduction to Electronic Commerce - 5 ECTS

    Module 2 Online Marketing Planning.

    - Search Engine Marketing and Advertising - 5 ECTS
    - Results Marketing - 5 ECTS
    - Social Media Marketing - 3 ECTS

    Module 3 Design and Development of an Electronic Commerce Site.

    - Design of a Virtual Store - 5 ECTS
    - Customer Management, Logistics and Regulations - 5 ECTS

    Module 4 Organizational Effectiveness.

    - Outcome of analysis - 5 ECTS
    - Online business plan - 5 ECTS

    Módulo 5 Minor.

    - Minor - 10 ECTS

    Módulo 6 Master´s Thesis.

    - Master´s Thesis- 15 ECTS


    Un ecosistema innovador.

    EAE Business School es una escuela de negocios internacional que nace en 1958 y tiene alma del siglo XXI. Porque sumamos a varias décadas de experiencia la visión de vanguardia para asimilar los cambios del mundo trepidante en que vivimos, y porque de este anhelo explorador nace nuestra capacidad de innovar, de aplicar nuevas tecnologías, de aportar soluciones ante cada nuevo reto, de impulsar una cultura directiva de signo global. Así lo vienen haciendo los 77?000 directivos que se han formado con nosotros y nos representan en empresas de todo el mundo.

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